Victoria

UX Researcher · Applied Psychology · Data Storyteller

Visual Research · Live Portfolio Study
Approach

Bridging human behavior and digital experience through empathetic, evidence-based research.

Selected work2025 – 2026
02
Gen Z Dates Differently · HingeMixed Methods

Gen Z wants social input on their dating experience, but only on their own terms

57participants
4findings
4recommendations
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04
AI in Advertising · SnapExperimental Research

The AI label doesn't hurt the brand. A bad ad does.

3studies
167total participants
66%want AI transparency
→
01
Empathy Pays · USC · MS Applied PsychologyExperimental Research

Gamblification uniquely destroys trust — gamification does not

90participants
3conditions tested
14.3F-statistic, RQ2
→
03
Research Tools Usability · Charles SchwabUsability & Evaluation

The 'Research' tab hides the tools users need to take action

20participants
2scenarios tested
3findings
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05
This Portfolio · Personal · USC MS Applied PsychologyLive Study

What happens when the portfolio itself is the research instrument?

1live study running
6pages deployed
10tools integrated
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This portfolio is a live UX research study. Live findings →